Internet & Social Media Law Blog
We predicted last year that 2016 would be the year of Pokémon. This prophecy came true last week within just two days of the Pokémon Go launch. The location-based augmented reality mobile game/app quickly surpassed Tinder in daily users and neared Twitter’s totals (and as of yesterday, surpassed them), with its users spending twice as much time engaged with Pokémon Go relative to apps like Snapchat. This explosion has helped shares of Nintendo, partial owner of both the Pokémon Company and Niantic (which developed the game), grow over 50% in three trading days since the app’s launch. In the aftermath of the Pokémon takeover, it’s a good time to revisit some of the potential legal implications.
