Secrets of the acquisition process from EA and Zynga

On March 7, 2012, in our San Francisco office, Pillsbury hosted a discussion with prominent industry players from
Electronic Arts, Zynga, Lightspeed Venture Partners and KlickNation
(acquired by EA in 2011) to discuss all aspects of the process
surrounding video game company acquisitions. Topics included: how
deals are sourced in the video game space, how to decide whether or not
to sell, how to shop your company and how to negotiate deal value and
other key terms. Panelists came from both sides of the table to provide
insights as to how deals work from the perspective of the strategic
buyer and the founder/VC investor.

To read about the top takeaways from the event, visit Inside Mobile Apps.