Addressing legal issues with the latest technological developments and social media trends.
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NewsofNote

Intel and Sony give us an idea of the future of virtual reality; Google goes shopping in the cloud; the FBI warns consumers about car hacking; the Internet of Thing’s language problem; and more …

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The U.S. Patent Office has long granted patents on new card games, but the path for patenting card games was narrowed by a Federal Circuit ruling last Thursday. In In Re Smith, the Federal Circuit Court ruled that patent claims on a new card game were ineligible for patent protection, even if the card game is novel and non-obvious. The court did acknowledge, though, that some card games are potentially patentable if they satisfy certain criteria.

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For businesses offering services requiring a contractor’s license in multiple states, the rules governing traditional contractor advertising can be complex enough in their own right. But when you add social media to the mix? Well, then knowing where to look and what rules to follow can become even more of a challenge.

Over on the construction and real estate law blog, Gravel2Gavel, colleagues Amy Pierce and Rob James have written two posts of interest to any contractors trying to navigate the often complex intersection between advertising and social media. The first, Contractor Advertising in the Age of Social Media, explores some of the hows and whys of this increased complexity. Its companion piece, A Resource Guide for Contractor Advertising on Social Media, provides what could be an invaluable starting point for any contractor wishing to take advantage of the immense potential for customer generation and relationship building present with social media platforms … without running afoul of the ever-changing, myriad state and municipal laws, regulations and guidance that govern such advertising.

 

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Fair-useAt its heart, social media’s purpose is sharing content;  however, fair use can only take one so far. A recent case serves as yet another reminder to exercise caution when reposting content, and that, in a litigious society, it is advisable to take the conservative approach and secure permission before reposting another’s content, even when there has been some modification of that content.

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GE’s tech chief discusses gamification and cars; Apple and the FBI’s faceoff continues; Microsoft will give developers a new toy to play with; man’s best friend takes a disliking to man’s made friend; and more …

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“Be careful what you post.” This may be the most obvious of social media commandments. Yet, it’s also true that it’s difficult to control the degree of public access to photos and messages posted on a social media platform, and one never knows who may be reading or monitoring your posts.

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Recently, we noted vulnerability issues from use of the Internet of Things and how that has come to impact the health industry. Recent events continue to highlight this development. Since the start of the year, there have been cyber attacks targeting hospitals. Perhaps recognizing the extensive disruption and potential privacy concerns to patients, the hackers have targeted these institutions to either make a point or seek large sums in exchange for returning access to the hospital data. In January, Hurley Medical Center, based in Flint, Mich., was attacked, although a spokesperson stated that policies and protocols were followed and patient care was not compromised. The hacktivist group Anonymous released a video with the hashtag #OpFlint prior to the cyber attack and suggests responsibility for the breach to make a point regarding the city’s water crisis, although no confirmation has been made.

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China has issued new, wide-ranging regulations on the publication of virtually any type of content over the Internet. The new rules, promulgated jointly by the PRC State Administration of Press, Publication, Radio, Film and Television (SAPPRFT) and the Ministry of Industry and Information Technology (MIIT), go into effect on March 10.

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In her post “The FCC Has Written Good Contest Rules, Now You Should, Too” over at Pillsbury’s CommLawCenter blog, Lauren Lynch Flick has written a good summary—and provided a number of useful takeaways—regarding the FCC’s new Licensee-Conducted Contested Rule. While the rule focuses on broadcaster-run contests, the importance of clear language in contest guidelines and write-ups is a valuable lesson to keep in mind, regardless the medium.