Internet Vino Veritas: Rules and Guidelines for Social Media Efforts Related to Alcohol Sales
Every day, businesses extend more of their services to the internet in an effort to cater to millennials and upcoming generations of consumers. Those in the wine industry are no exception. Though somewhat slow to adopt online and digital marketing in the beginning, businesses in the alcohol industry are catching up. One site called the Tasting Room, touted as the fastest growing wine club in the country, offers an online questionnaire that can determine affordable wines that a customer supposedly would like and then deliver them directly to the customer’s door. Part of the assessment involves receiving a tasting kit for the consumer to taste and rate and then completing a survey on the company’s website. Tasting Room’s algorithm then determines appropriate wine selections for you. The customer also rates subsequent shipments so that the wine selections become even more finely tuned over time.
Whack a Meme: Is It Possible to Contain (Let Alone Stop) the “Crying Jordan”?
Almost everyone (even my parents) has seen the Crying Michael Jordan meme popping up around the internet and social media. Crying Jordan has appeared in the standard meme form of photoshopped images and gifs but has also inspired Halloween masks and even customized Air Jordan sneakers. TMZ reports that Jordan doesn’t have a problem with it, as long as no one uses it to “promote their commercial interests.” But what if he changed his mind or someone started using it for commercial gain? Could Jordan protect himself against “unauthorized memeing”?
Don’t Rock the Vote: Helping State and Local Governments Fend Off Cyber Attacks
Voting in local, state and national elections could be viewed as a rudimentary form of social media, by which voters share their views and preferences via selection of a candidate or party platform. The distance between this “old school” social media and its multi-headed modern form has shrunk thanks to the advent of electronic voting machines and online voting. But, as always, with the implementation of new technologies comes new risks. Even though some progress has been made to shore up and protect the voting process from cybersecurity threats, there are plenty of ways government data breaches can “rock the vote” outside of the voting booth.
How Does a Freeze in Federal Hiring Affect Patent Examination Timelines?
The President’s January 23, 2017, executive memorandum implemented a federal hiring freeze. The U.S. Patent and Trademark Office (USPTO) is one of those agencies affected by the President’s memorandum. While such a hiring freeze may not have an immediate impact on patent application pendency and/or examination quality, due to the relatively high attrition rate of the patent examining corps, the examination timeline and quality may be affected in the future. In particular, technologies having greater upfront value, including internet-based technologies and platforms, and clients relying on patent portfolios for valuation will be most acutely impacted. As illustrated below, the pendency backlog may inevitably increase and the examination quality suffer.
The End of the Form Contract as a Shield against Negative Opinion
In a December post titled “Freedom to Yelp: Congress Curbs ToS Overreach,” we discussed the Consumer Review Fairness Act of 2016, then just awaiting President Obama’s signature to become law. That happened, and the law goes into effect March 14. In their recent client alert on the new federal law, colleagues Michael Heuga, Amy Pierce and Catherine Meyer delve into the details, examining what exactly the law prohibits, what is still permitted, and what possible penalties await businesses found to be in violation.
Social Media Gets a “Like” from SCOTUS: Comments Suggest Possible First Amendment Protection
When the President of the United States, every governor, every member of Congress, and—as Justice Kagan remarked—virtually every under-30 and 35 year-old in the country has a Twitter account, it’s time for social media to be recognized as a pervasive and protectable form of speech. On Monday, during oral arguments in Packingham v. North Carolina, the Supreme Court of the United States seemed to emphatically agree. The case concerns a North Carolina law that prohibits registered sex offenders from “accessing” any “commercial social networking websites” whose membership also includes minors. In particular, SCOTUS made several statements on the nature of social media:
News of Note for the Internet-Minded (2/17/17) – DeepMind, IoT and Graphic ToS Representation!
A Tale of Two Trump Tweets: Is It Harder to Prove Defamation in Social Media?
Last month, a New York trial court dismissed a complaint against Donald J. Trump and others brought by political consultant and commentator Cheryl Jacobus that alleged, in part, a defamation claim (libel) based on tweets by Trump. While the case is notable because it involves Trump and his penchant for tweeting personal attacks, it is also notable because it provides additional guidance on how the courts are handling defamation claims based on statements made via Twitter (and other social media networks).
Cross-Device Tracking and the Trouble with Talkative Tech
Did you know that your devices are following you and talking amongst themselves? Creepy, right? From ordering products from your smartphone that you added to your shopping cart on your laptop’s browser to streaming a movie from your smartphone that you didn’t finish watching on your desktop, our online and mobile devices have integrated themselves into our lives and taken liberties that may not be apparent to us.