The Metaverse is an immersive world combining virtual reality and augmented reality, where users are represented by avatars and roam virtual spaces. It comprises a variety of platforms and environments that can be explored, experienced, and developed. Online social games like Second Life, Fortnite and Minecraft are among the first wave of successful Metaverse games. Now, Meta and Microsoft see the Metaverse as a place to play, live, and work. A JP Morgan white paper stated that opportunities in the Metaverse seem “limitless.” The bank predicted that virtual worlds will “infiltrate every sector in some ways in the coming years.” A March 31 report by Citi concluded that the Metaverse has the potential to become a $13 trillion opportunity by 2030, with total global users of between one and five billion. According to Citi, the Metaverse will become a significant part of the next iteration of the internet (referred to as Web3) enabled by a variety of existing and emerging technologies, including 5G connectivity, secure blockchain and payment platforms, crypto assets, cloud computing, artificial intelligence, 3D modeling tools and headset devices.
News of Note for the Internet-Minded (4/19/22) – IP and NFTs, Virtual Reality & Ransom(every)ware
Marketing in the Metaverse: Sponsorship Contracts for Stadiums, Arenas and Other Venues
Every year professional sports franchises introduce new marketing tactics and sponsorship models to increase their revenue streams—new gear, new placements for logos in stadiums/arenas and on jerseys, not to mention an array of online engagement opportunities. As the concept of the Metaverse becomes more established in the minds of fans, there is, not surprisingly, a good deal of buzz about this futuristic environment. But even as professional sports franchises announce their own forays into the Metaverse, organizations around the world would do well to consider how this bifurcation of the sporting experience (viewing the venue in person vs. in the Metaverse) creates a whole new world of marketing revenue streams.
The New Copyright Claims Board: Opportunities and Impediments
The Copyright Alternative in Small-Claims Enforcement Act (CASE Act), enacted in December 2020, established the new Copyright Claims Board (CCB) within the Copyright Office, which is intended to provide an alternative, cost-efficient, streamlined forum for copyright owners to enforce their rights without having to resort to federal court litigation, which can be lengthy and expensive. The CCB is currently scheduled to begin hearing cases by no later than June 2022. But will this forum achieve its intended goals? What are the potential pros and cons presented by the CCB process for the parties?
EU Reaches Agreement on New Big Tech Law
On March 24, 2022, the EU Parliament and Council negotiators agreed on the wording of new EU rules to limit the market power of big online platforms. The EU Digital Markets Act (DMA) will prohibit certain practices used by large platforms acting as “gatekeepers” and enable the EU to carry out market investigations and sanction non-compliant behavior.
Head in the Clouds: Optimizing Your Multicloud Strategy
Modern cloud computing only came into existence about 20 years ago, but now virtually all enterprises (99%) are using cloud services. Cloud adoption accelerated further in the last two years because of the COVID pandemic as a result of an increase in remote work, the evolution of online business strategies (e.g., e-commerce), and the focus on business resilience. In addition, given budget uncertainties, moving technology tools, data and storage to the cloud usually results in significant cost savings to an organization, which is the top priority for organizations using cloud services six years in a row.
Buying Real Estate in the Metaverse: Wallets, Fees and Terms of Service
Anyone who has ever been involved in a real estate purchase knows how complicated the process can be. Determining where and what one wishes to purchase, deciding how best to finance the transaction, even knowing exactly why buying something makes sense in the first place—there can be a lot to juggle before one even encounters the complexity of forms, contracts and payment mediums. While going through the process of purchasing real estate in real life, I became curious about purchasing real estate in the metaverse. What exactly would I be purchasing? What can I do on my new virtual real estate? How can I prevent trespassers? Eager to find out (and assuming it would only cost a few hundred bucks), I set out to buy some real estate in the metaverse.
News of Note for the Internet-Minded (3/11/22) – AI Tools, NFT Trading and Ransomware Misdeeds
Is Russia’s invasion of Ukraine altering the landscape of the internet? Can AI help historians decipher ancient texts? How did two siblings allegedly use a digital token to defraud investors? Explore this and more in today’s News of Note.
When It Comes to Copyright Applications, Honest Mistakes Can Still Hurt You
The U.S. Supreme Court’s recent decision vacating the Ninth Circuit’s ruling in Unicolors, Inc. v. H&M Hennes & Mauritz, L.P., was a win for authors who, during the copyright application process, unwittingly submit inaccurate information to the U.S. Copyright Office (e.g., because they did not understand the law, and/or were not assisted by competent copyright counsel). Nonetheless, in The Cost of Honest Mistakes: Even After Unicolors, Copyright Application Errors May Still Have Consequences, our colleagues Sam Eichner and Lori Panosyan explain why the decision does not do away with the risks associated with honest mistakes in U.S. Copyright Office filings (and why authors should take care to mitigate such risks).
News of Note for the Internet-Minded (3/2/22) – AR Defense Systems, VR Adventures and Defrauding Bots
This week’s News of Notes includes a controversial use of facial recognition technology, stories highlighting AI’s role in both energy production and consumption, the continued use of ransomware and bots for criminal purposes, and more.