Back in the day when I rushed home after school to play The Sims, I would have never imagined that one day I would actually become a Sim… Of course, it turns out The Sims—and games like it—have always been an early, somewhat limited iteration of what is now popularly referred to as the metaverse. … Continue reading Second ’Verse, Same as the First: Advertising, Influencing and Disclosure in the Metaverse