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Face Value: An Allegedly Co-Opted Photograph Turns into a $2.2 Billion Headache for Chipotle

Because celebrities closely guard their names and likenesses, lawsuits claiming high-dollar amounts for violations of those rights are not unusual. But a lawsuit for $2.2 billion dollars for a non-celebrity claiming a restaurant improperly co-opted her photograph for an ad campaign? That’s rare. At year’s end, just before the expiration…