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Articles Posted in influencers

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The FTC, Kidfluencers and the Looming Challenge of Child-Proof Disclosures

By now, most people know that advertising on social media requires certain disclosures so as to avoid the ire of the Federal Trade Commission (FTC), which is tasked with protecting consumers from fraudulent, deceptive and unfair business practices. FTC rules concerning advertising on social media track the basic rules of…

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I, TweetBot: Are Fake Users Social Media’s Dirty Little Secret?

President Donald Trump loves to tweet. Although he has been a prolific tweeter since his days as a reality TV star, during his presidential campaign and subsequent time in office, President Trump has taken the “Art of the Tweet” to new heights. The media, in return, has done its part…