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Articles Posted in Name, Image and Likeness (NIL)

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The Inevitable Evolution of NIL Rights Continues to Reconfigure the Economies of Collegiate Athletics

As 2024 comes to a close, permutations in the arena of name, image and likeness (NIL) impacting collegiate athletics continue unabated. Most prominently, Northern District of California District Judge Claudia Wilken preliminarily approved the proposed settlement agreement to resolve the trio of pending antitrust cases known colloquially as Carter, House,…

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The Contest for Collegiate NIL Rights: How the Protect the Ball Act May Insulate the NCAA

The National Collegiate Athletic Association (NCAA) has historically been afforded a wide berth to implement and enforce its rules under the auspices of protecting the “revered tradition of amateurism” in college athletics. For decades, it relied on this principle as a means to enforce its prohibition on college athletes receiving…

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The Brisk Evolution of Name, Image and Likeness (NIL) Rights

Developments in the world of name, image and likeness (NIL) rights continue to occur at an extremely swift pace. Within the last two weeks, Virginia amended its existing NIL laws to significantly strengthen student-athlete NIL rights, and the NCAA adopted new NIL rules designed to allow schools to support student-athlete…